How to choose the right Chatbot platform for your business

Chatbots are fantastic AI tools. They offer 24/7 support, save big money, and make your business efficient.

More and more companies are using chatbots to boost their ROI. It’s no surprise that the worldwide chatbot market size is predicted to reach USD 32.4 billion by 2032.

But here’s the thing: There are tons of chatbot providers out there, and not all of them are right for you. Picking the wrong one could turn customers away and hurt your business.

So, how do you choose a chatbot platform? How do you know if a chatbot is right for your business? 

Well, in this post, we’ve shared the secret of finding the right AI chatbot. But first, let’s see the 7 crucial factors to consider when selecting a chatbot platform for your business. 

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7 things to consider while selecting the right Chatbot platform for your business

1. Does the Chatbot talk like a human?

Nobody likes talking to robots. It’s boring and frustrating. That’s why 86% of consumers prefer talking to humans, and most say using chatbots increases their frustration.

So, the right chatbot platform for your business must have the ability to talk like humans. And this is where Natural Language Processing comes in. NLP-powered chatbots can understand the intent and underlying feelings in a text. And so they respond in a natural and engaging way.

The chatbot should provide relevant and personalized answers to make your customers feel heard and respected. Top chatbot platforms even allow you to inject some personality into your bot, like making it more friendly or humorous, to boost engagement.

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2. Can the Chatbot qualify and capture inbound leads?

Good chatbots don’t let website visitors wander around and leave your website. Instead, they encourage visitors to chat and remain engaged with your website.

These bots ask a set of lead generation questions to effectively qualify potential leads. Then, they smoothly bring up a contact form and ask visitors to share their contact info.

Your sales team can focus on these quality leads to close deals faster. This way, the right chatbot platform for your business automates lead generation and increases conversion rates.

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3. Does the Chatbot platform support multiple languages?

The right chatbot platform for your business should remove language barriers. Whether Spanish, French, or Mandarin, a chatbot should support hundreds of languages to help you engage with a worldwide audience. 

This way, people can talk with your bot in the language they are most comfortable with, increasing trust and conversion. Besides, you can scale your business to the international market and attract more leads without wasting money on expensive customer service reps. 

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4. Can you integrate the bot with other tools?

Just engaging and supporting website visitors isn’t enough. Not all your prospects are on the website, after all. So, the right chatbot for your business should be where your audience is. 

Hence, look for a chatbot platform that easily integrates with popular messaging apps like WhatsApp and Facebook Messenger. You should also consider integrations with CRM software like Hubspot, Zoho, Salesforce, etc.

This way, your chatbot will offer a smooth customer experience across all platforms, making them happy and bringing you more inbound sales.

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5. Can the Chatbot help you grow your business?

Chatbots shouldn’t only answer FAQs, they should be smart enough to help you achieve your business goals.

A perfect chatbot should understand your business and products inside out. They should explain what your product does, who it is for, and how it can solve their problem, just like a salesperson.

Chatbots must offer personalized responses and product recommendations. That’s important because 76% of consumers get frustrated without personalized interactions, says Mckinsey.

Besides, the right chatbot for your business should help you book meetings, promote social media, collect feedback, build awareness about new launches, and do whatever you ask them to do.

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6. Is the Chatbot easy to set up?

You don’t want a team of developers to launch the chatbot. That’s why chatbot platforms should have easy interfaces and setup processes. 

The platform should allow you to train your bot by providing your website URL, sitemap, or PDF files. This way, the bot can learn your business and products quickly.

Besides, the right chatbot platform for your business should give you advanced customizations so that you can design the chatbot’s appearance and conversational style to match your brand’s personality and tone. 

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7. Is the dashboard user-friendly?

The dashboard is the control center of your chatbot. The right chatbot platform for your business should have a simple dashboard to help you review conversations and understand how customers are interacting with your bot. 

At the same time, the dashboard should show clear metrics on how your chatbot is performing. This includes things like total conversations, number of lead captures, etc. This way, you can continuously optimize the bot for maximum impact on your business.

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The secret to choosing the right Chatbot for your business?

Don’t choose a chatbot. Yeah, that’s the secret. 

Why? Because all good AI chatbots are almost the same. They all do the same stuff, look the same, and have similar strengths and limitations. Choosing one won’t really set you apart from your competition.

So, what’s the solution? Find a more advanced tool that not only has the conversational intelligence of chatbots but goes beyond that. This way, you’ll stand out and have a serious advantage over your competitors.

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You need something better than Chatbots

Yes, there are tools like that. One of the best examples is an AI copilot. It’s basically a search engine for your website that helps visitors find what they need instantly.

Take AI Nav, for example. This AI copilot appears as a search bar at the bottom of your website, where visitors can type their queries and get accurate and personalized responses. 

And did you know a bad website experience makes 88% of consumers less likely to return to your website? Well, an AI copilot helps you avoid that by improving the user experience.

AI Nav has the conversational intelligence of chatbots, so conversations are engaging and interesting. Besides, this AI tool supports 175+ languages, so supporting your international customers is as easy as slicing through butter with a hot knife.

Moreover, the AI copilot qualifies and captures inbound leads, talks about your product as an expert salesperson, and helps you smash your targets. Growing your business is a lot easier now.

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Ready to go beyond Chatbots?

The right chatbot for your business is the one that goes beyond chatbots. It should offer something extra and help you gain an edge over your competitors. That’s why we at Chatsimple created AI Nav. This innovative tool helps you stand out, impress your customers, and boost your business growth. Visit this page to learn more about AI Nav.