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5 Best lead generation strategies for your business

Publish Date

February 15, 2024

A business without leads is like a car without gas. They may look shiny, but they can’t go anywhere. 

Lead generation is the process of attracting leads or potential customers for your business. It’s crucial because, without a steady flow of leads, your sales pipeline dries up and negatively impacts your revenue. You don’t want that.

So, how to get more leads? How do you ensure your business is booming with sales? 

Well, there are many ways to do that, and you can’t try all of them at once. So, we’ll explore the 5 best lead generation strategies. If you apply them correctly, your business will thrive with increasing happy customers.

Top 5 lead generation strategies that actually work

Let’s first understand the lead generation process. It’s mainly three steps. The first thing you do is grab your target customer’s attention. Then, you engage with them and offer something valuable like information or an incentive to get their contact details. Finally, you connect with them to build relationships and invite them to be your customers. 

Now, here are some strategies to get more leads for your business:

1. Start blogging

How about boosting website traffic and promoting your products? Blogging does exactly that. Each blog post that ranks on search engines gives you free and consistent traffic for years. 

That’s why businesses that share blog posts get 55% more website traffic than those that don’t. No wonder blogging had to be first on a list of best lead generation strategies.

All you’ve to do is write informative posts that provide value to your readers. Your posts should answer your target customer’s questions and solve their problems. Because when you help someone, you become more likable and trustworthy. So, readers are more likely to become loyal to your business.

You can optimize your blog posts for higher search engine ranking. And finally, provide a call to action in your post, asking visitors to share their name and email to subscribe to your newsletter or download a free guide. Remember, leads get attracted to you when you offer value.

Best lead generation strategies for startups: share blog posts

2. Offer product trials

The thing is, people are always skeptical about making purchases. They fear getting scammed and looking like fools. Hence, they don’t trust most of what you say about your products. 

But you can break those sales barriers with one of the best lead generation strategies- allowing people to use a limited version of your product for free.

Friction kills conversions, so make sure the sign-up process is smooth. For example, ask for the least number of details, such as name and email. Since the trial is free and target customers have nothing to lose, they will be more likely to agree.

And if your product is really good, they will see the benefits in action and begin to trust your brand. So, you can email them offers and persuade them to upgrade to premium versions. Also, your branding in free versions will promote your company and bring more leads.

3. Use an AI Chatbot

Can your business generate leads while you are sleeping? Imagine how cool it would be. AI chatbots make it possible.

This is the best lead generation strategy for your business, and it is on the rise. The chatbot market was estimated at USD 5.13 billion in 2022 and is predicted to grow at a CAGR of 23.3% from 2023 to 2030. 

AI chatbots are basically your digital assistants that know your business inside out. They offer personalized and human-like answers to customer queries to collect leads.

When visitors enter your website, the chatbot shows a popup message inviting them to engage. The chatbot understands their needs, talks about your business, and asks for their contact information. 

This way, you can follow up on the leads for conversion. Unsurprisingly, 55% of businesses that use chatbots generate quality leads.

Chatbots can work for you day and night. This means your customers can get support any hour of the day and be more satisfied with your company. This improves brand loyalty and helps you stay competitive. 

Best lead generation strategies for my business: Use a chatbot

4. Set up referral programs

Your current customers can be your best salespeople. They can spread the word about your amazing products or services, pulling in quality leads. How? Just set up a referral program and offer them incentives like discounts, rewards, or cash for every successful referral. 

That’s it. Your customers will do the rest. Remember that the bigger the incentive, the more pumped they will be to promote your brand to friends and family. And for better conversions, you can reward both the referrers and the receivers.

This is a great lead generation strategy for businesses because it helps retain existing customers and also acquire new ones. Besides, it’s a cost-effective way to increase brand awareness and build a community of happy customers.

5. Get into video marketing

The thing with videos is they are highly engaging. That’s why people love watching them. And that’s why people remember what they watch more than what they read. So you won’t be surprised that 91% of businesses used video as a marketing tool in 2023.

Similar to blogging, you can create quality videos that provide value to the audience. In fact, you can convert your blog posts into videos by narrating them in front of your camera and adding some B-rolls, visual effects, and music to make them more gripping. Finally, ask your viewers to fill out a form or get a free product in exchange for their contact information.

You can also create videos that showcase your products, explain their benefits, and tell your brand story. Consistently sharing videos on platforms like YouTube and Instagram helps you not only generate leads but also build a supportive audience. That’s why video marketing is one of the best lead generation strategies for startups.

Best lead generation strategies for your company: get into video marketing

But which lead generation strategy should you begin with?

So there you have it, 5 best lead generation strategies to power up your business. Now, if you are still confused about how to get more business leads, you can start with the easiest one out of the five, using a smart tool like Chatsimple's AI sales chatbot .

Chatsimple can make lead generation easier than finding sand at the beach. You can train the AI chatbot for sales by clicking a few buttons. Then it becomes your personalized assistant who understands your business and speaks your brand like an expert. 

The chatbot engages your website visitors in human-like conversations to answer their queries and collect their contacts. And it’s fluent in 175+ languages, so wherever your customers are in the world, they can easily communicate with your chatbot.

Chatsimple also helps you craft personalized emails so that you can effortlessly follow up on the generated leads. This way, your sales pipeline keeps flowing, and your business stays profitable. Get the free trial of Chatsimple's AI sales chatbot today and lead your business toward success.

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