How GIC-GREEN turned Chatsimple into its #1 lead driver (30-40% of all leads)

Client

GIC-GREEN

A Canadian waste management company with multiple divisions including medical (gicmd.com) and hazardous (greenflow.com) waste. Operates across Canada and the US.

Overview

GIC-GREEN rolled out Chatsimple across its brands — GICMD and Greenflow — to support website visitors 24/7 with a personalized, brand-specific experience. The result? Chatsimple now drives the largest volume of leads, the highest lead value, and the strongest win rate of any channel.

"
Customers literally say, ‘Jeni was so helpful.’ That’s the AI. That’s how good this is.
Srdjan Micanovic
Srdjan MicanovicCTO & CMO at GIC-GREEN

The Challenge

Before Chatsimple, GIC-GREEN relied on a mix of web forms, phone calls, and live chat. The experience was clunky — reps often missed chats or replied too slowly, and support was only available during business hours.

The team needed:

    • A 24/7, brand-specific support experience
    • A better way to qualify and convert web traffic
    • A scalable system to reduce load on the sales team

The Solution

GIC-GREEN deployed Chatsimple on:

    • Greenflow.com
    • GICMD.com
    • GIC-GREEN.com
GIC-GREEN implementation

Each site got a fully branded AI agent, trained on hundreds of pages of website content, blog posts, and internal docs. The team personalized the experience with:

    • Custom system prompts & responses
    • FAQ uploads and document training
    • Branded widget styling + quick question popups
    • Support for English, French Canadian, and Spanish

Visitors now interact through:

    • Text and voice chat
    • Highlight-to-ask functionality
    • AI-powered navigation

And the team uses conversation data to continually improve performance.

Results

    • 📈 #1 lead channel by volume, value, and win rate
    • 🧠 Used internally to train staff and onboard new hires
    • 💬 Customers regularly praise the AI's friendliness and clarity
    • 🌐 Delivers instant answers across 3 languages
    • 🤝 Converts at a higher rate than all other sources

Bonus Use Case: Internal Knowledge & Staff Training

Chatsimple isn’t just customer-facing — it’s also used to answer internal questions and onboard new employees, turning it into a knowledge base that saves time across the company.

"
We used to rely on tribal knowledge. Now the new staff just ask the bot.
Srdjan Micanovic
Srdjan MicanovicCTO & CMO at GIC-GREEN

Why It Works

    • Personalized per brand, fully multilingual
    • Feels human — customers often can't tell it's AI
    • Easy to maintain and constantly improving
    • Always on — no missed leads, no wait times
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